• Contiki – Travel with no regrets

    Youth Campaign

 

The Brief:

Provide Contiki Australia with a sales-driving communications framework that generates integrated, scalable content.

Approach:
Here’s the thing – when you’re travelling with an amazing group of like-minded people, it’s the bits in between the landmarks that you truly remember. Simply showing a young traveller enjoying Europe would only ever work so hard. We needed a creative vehicle that allowed us to show all the amazing experiences that Contiki offers, without the comms turning into every other travel video.

 

“You get one shot at life, and Manny is here to show us that on Contiki it’s those moments in between the tourist landmarks that shape you – it’s in the people that you meet and those personal experiences that end up creating the best moments and stories of your life!”

– Vanessa Fletcher, Marketing Director, Contiki

 

“Simply following a young traveller enjoying Europe wouldn’t work. We needed something that allowed us to show all the amazing experiences that Contiki offers, without the comms turning into just another travel video.”

– James Crawley, Creative Director / on-set Puppeteer