The task was to position Spirit Super as a place where people could get their super sorted.
Our audience is hungry to improve their financial situation but hasn’t yet taken any meaningful steps. They’re financially engaged and curious, but when it comes to consolidating super accounts or making extra contributions, they simply put it off.
The idea needed to make financial literacy engaging and informative.
Procrastination is the biggest barrier to financial literacy.
Don’t Be Super Stupid highlights the absurdities of procrastination to encourage people to make small yet impactful changes for long-term success.
To breathe life into the done to death topic of financial literacy, Common Ventures worked collaboratively with comedian Alex Ward. In the spots, Alex puts a ridiculous spin on relatable, procrastination based situations.
Don’t Be Super Stupid was launched across BVOD, Social, digital and podcasts.