Like a Martini bar with no olives, premixed cocktails have historically left a lot to be desired. Our goal was to elevate Twisted Shaker and the perceptions of premixed cocktails by creating a platform which was weird in all the right ways.
To stand out, we created an Ode to the Twisted – a platform that celebrates the weird and wonderful aspects of the truly unique.
How people wear their hair is one of the most ubiquitous ways that people choose to express their individuality, so the first phase of the campaign focused on individuals with eccentric hairstyles.
As the platform was a dedication to individuality, each spot focused solely on a talent. From a massive moustache to a bold bob, we worked with a wig maker to create outrageous hairstyles.
Stylistically, we used in camera effects and storytelling to further differentiate the creative from other alcohol advertising.