Sydney Opera House
Make Wednesday Great Again
Saturday is known for sausage sizzles. Tuesdays for cheap movies. And Fridays mark the collective breath out for all Australians. What has Wednesday ever done? The Sydney Opera House saw a gap – and decided to ‘Make Wednesday Great Again’.
To launch their impressive 2-for-1 Wednesdays, we brought Wednesday to life. Shot around, on top of and inside the iconic Opera House, the spots speaks to a youth market in a way they like being spoken to – with a laugh, some satire and a bit of sass.