• Sydney Opera House

    Make Wednesday Great Again

    Video Content

 

The Brief:

Saturday is known for sausage sizzles. Tuesdays for cheap movies. And Fridays mark the collective breath out for all Australians. What has Wednesday ever done? The Sydney Opera House saw a gap – and decided to ‘Make Wednesday Great Again’.

To launch their impressive 2-for-1 Wednesdays, we brought Wednesday to life. Shot around, on top of and inside the iconic Opera House, the spots speaks to a youth market in a way they like being spoken to – with a laugh, some satire and a bit of sass.