DIFFICULT PROBLEM

Build resilience within underrepresented communities

To do this we needed experts who knew more than us. So, the cornerstone of this complex, strategically led initiative was the formation of our advisory board; incepted, built and managed by Common Ventures. This advisory board spanned academics, thought leaders and policy strategists – all feeding into a content strategy where Departmental reporting was paramount.

We defined RAPT!s positioning statement ‘Together, not the same’.

It talks to the shared values that all Australians should uphold while embracing the individuals differences and freedoms. But it also, the understands that things aren’t always easy but we’re all in it together.

‘Together, not the same’

Creating a social media organisation

Content initiatives were delivered via RAPT!, a multi-channel, social media-led organisation aimed at young, underrepresented Australian men aged 15-25 who were at-risk of radicalisation.