The Sydney Opera House needed show stopping content to show off the massive amounts of sights, sounds and spectacles found within its sails.
Our concept needed to work with their newly launched Find your Sydney Opera House platform. A platform that took the place name and created unexpected, attention grabbing headlines by adding and swapping out the word ‘Opera’.
Our content came to life through a treatment we called, A thousand words.
A picture tells a thousand words. So to instantly show the vast range of experiences the Sydney Opera House has on offer, we used a collection of new content, content from the archives and UGC, all housed by ‘Sydney’ and ‘House’ supers.
For a music track as big as the house itself, we used Flight Facilities hit of the moment, MOVE.