The Brief

Spirit Super was the result of two funds becoming one – the Motor Trades Association Australia and Tasplan. Our task was to establish the new brand while also reassuring existing members about the fund’s future, post merge.


No strangers to hard work, our members get the job done. Arriving early, leaving late, and always showing up, we needed a platform that resonated with and celebrated the hardworking.

It all starts with spirit conveys how Spirit empowers everyday, hard-working Aussies through all aspects of their day-to-day lives.

The Process


The Work

All the bells, and even more whistles, our campaign included everything. Radio, TV, OOH, social, and digital display.

Since launch, localised versions of the campaign have also been created, speaking directly to the audiences in Tassie and Newcastle.