CHOICE is Australia’s leading consumer rights and advocacy group. Independent and member funded, they give Australians unbiased, scientifically backed product reviews on white goods, travel insurance, health cover and almost everything in between.

Unfortunately, most are oblivious to CHOICE, with many relying on online reviews, blogs and misleading ads for help on what to purchase. 


To educate consumers and boost subscription numbers, we needed a flexible platform that both conveyed CHOICE’s wide range of services and flaunted their scientific testing.





CV created Keeping Products Honest. A platform that brought to life the products and services of CHOICE to convey the benefits of a subscription. 

Through a collection of miniatures and tiny sets, and one incredible VO artist, we created content that spoke to their strict scientific testing and honesty in a way which was also entertaining.