• The Getoutsiders

    Tourism Northern Territory

The Brief:

Create a travel series for the Northern Territory’s hottest, wettest, dustiest and most reptilian destinations, told from a local’s perspective with the aim to boost visitation to the region and increase social engagement.

The Work:

Our approach was simple, to succeed, we needed to create content which was narrative driven and had the potential to resonate with a diverse audience.  The videos were split into four segments; food, culture, wildlife and adventure. Food and culture would appeal to older and local audiences, whereas wildlife and adventure would appeal to younger, local and international audiences.

As a testament to its craft, production quality and storytelling, Getoutsiders has since been featured on Qantas inflight entertainment. 

Red Centre Desert Park 

Forget the bin chickens and swoopy bois of the big city and stick your beak into the birds of the Red Centre. From wedge tail eagles and barn owls to cockatoos and buzzards; get a sneak peak of the Red Centre Desert Park’s feathery attractions.

 

Top End Waterholes

Top Enders do #hotdogsorlegs a little different. With no sand, rips or seagulls insight, these waterholes will make even most cautious break the two hours after eating rule.

 

Malak Markets

Before flat lay food shots took over Instagram, Lynton Tapp was whipping up dishes on Masterchef, season 5. His cooking was so red hot, he actually scored runner up. A few years and many laskas later, he took us on a tour of his favour local hang, The Malak Markets.

 

Karrke Aboriginal Cultural Experience

Peter from Karrke Aboriginal Cultural Experience gives viewers a snap shot of his history. From seasonal bush tucker to 101s on dot painting; it’s a must do experience for all Australians.