In a cost-of-living crisis, how do we sell a premium product at a premium price point?

The
Brief

The
Process

While many juices are made from concentrate or added flavours, nudie is made with 100% real fruit. No concentrates. No added flavours. Just fruit, squeezed into juice. Embrace the Squish, turns that simple truth into a bold creative platform. It celebrates the physical, sensory and slightly chaotic act of squeezing real fruit, from the pressure and pulp to the colour and freshness in every bottle.

To support the advertising, the content plays off one of nudie’s most recognisable distinctive brand assets, ‘21 oranges’, turning the campaign’s squishy product truth into a series of fast, funny and highly shareable films. If we’re squishing 21 oranges into a 2L bottle of nudie juice, how many could we fit into a café? a van? a playground? Not as many as we squish into nudie juice – that’s for sure.

The
Work