• Breville – Get Loose

    Video Content

The Brief:

Excite and educate tea lovers about loose leaf tea.

Breville tea makers are the best in the business. If you’re a disciple of loose leaf tea, it’d be sacrilege not to own one. Unfortunately, not everyone has a taste for loose leaf tea, and many of those who do aren’t entirely educated about the importance of the brewing process.

So how could we tempt tea drinkers into trying loose leaf while enlightening them to the makings of a perfect cup?

Introducing Get Loose – an energetic and educational content piece that sets out both to convert regular tea drinkers into loose leaf devotees and further inform committed enthusiasts about the nuances of the ritual.