• RIDBC – Teddy Bear

We were honoured to create a pro-bono outdoor campaign for the Royal Institute for Deaf and Blind Children (RIDBC).

The RIDBC has a wide remit when it comes to the services they provide to children with sensory difficulties, so they needed a strong, visual campaign that simplified their message without overloading it.

We came up with the image of a teddy bear with no eyes and ears as a striking way of encapsulating the heart of what the RIDBC do. The campaign appeared in media space donated by Adshel at sites across Sydney, Melbourne and Brisbane.

 

 

Results
1

poster

2

month campaign

350

percent increase in donations

To donate to the RIDBC visit  ridbc.org.au/ways-give