RIDBC – Teddy Bear
We were honoured to create a pro-bono outdoor campaign for the Royal Institute for Deaf and Blind Children (RIDBC).
The RIDBC has a wide remit when it comes to the services they provide to children with sensory difficulties, so they needed a strong, visual campaign that simplified their message without overloading it.
We came up with the image of a teddy bear with no eyes and ears as a striking way of encapsulating the heart of what the RIDBC do. The campaign appeared in media space donated by Adshel at sites across Sydney, Melbourne and Brisbane.
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