Made for Makers
In 2017, Taylors Wine launched Taylor Made Wine (a trendy, younger sibling to the well-known brand).
Taylor Made’s strategic role was to provide new consumers a relevant opportunity to engage with the Taylors brand and see Taylors as a “brand for me”. The Taylor Made wines represented a more contemporary interpretation of the Taylor’s brand DNA.
Build brand awareness with this new audience through a socially led campaign that also communicated Taylor Made’s top notch craft and uniqueness.
‘Made for Makers’
To encapsulate the hand crafted nature and uniqueness of Taylor Made wines, and give the new audience a reason to connect with the brand, we partnered with 3 legendary Aussie makers – Erin Malloy; the queen of sustainable woodwork, Scottie Neoh; the genius behind Tailfeather leather bags and Cornersmith’s founder and owner, the use-it-all superstar – Alex Elliot-Howery.
The campaign was made up of a series of videos, along-side a series of Instagram stories and static posts from each of our makers. The campaign included a social competition to win the prizes that each of the makers had made, inspired by the Taylor Made Wine.
The campaign successfully met our objectives to increase brand awareness, increase page followers and also resulted in a soaring rise in sales.